The Dinner Party is an interactive hub where users embark on a journey of self-discovery through an engaging quiz. This colorful and dynamic microsite not only helps users identify their unique consumer archetype but also offers insights into their behavioral patterns. Rooted in a comprehensive report by Forerunner Ventures, enriched by Bain & Company's survey data, the microsite captures the evolving landscape of consumerism and contemporary culture across the United States. It was created in collaboration with Special Operations Studios.
Role: Lead UX Researcher and Designer
Timeline: 3 months
Outcome: live microsite with interactive quiz and email campaign