DailyOM

Bringing order to a wellness platform that had outgrown its own design

DailyOM hosts a large, still-growing library of wellness and personal-development courses. The experience had accreted over years without a system, so the more courses they added, the harder the platform got to navigate. I'm the lead designer rebuilding the core experience: how people discover courses, move through the platform, and subscribe. The constraint that shapes everything is that this is a living product with real users and a business running on it, so the work has to improve the system without breaking what already works.
Role
Lead Designer
Year
2024–Present
Timeline
Current client
Scope
UX strategy, IA, course discovery, design system, Webflow build, AI features

Full case study coming soon.

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